New Story

About the client

New Story is an innovative non-profit that seeks to end global homelessness. They beagan by building the first ever 3d-printed home community and are evolving to engage local housing markets in order to create pathways to homeownership.

What we did

This was one of my favorite projects of 2023 at Whiteboard. New Story was evolving from their original strategy when they realized that the current one wasn't large enough. They had been able to house tens of thousands of families. But, experts anticipate the homeless population to grow into the billions by 2030.

So, they zoomed out and began working on strategies for changing local housing markets to be more favorable for low-income households. The challenge—supporting a family with a new home makes a great story and an incredible visual. But, the more abstract strategy of impacting housing markets needed to feel just as powerful.

I developed a visual language that combines community stories with the abstract nature of market forces to help visualize the incredible potential of New Story's work.