Good Paper

About the client

Good Paper creates beautiful, high quality cards that are sold across the U.S. in stores like Whole Foods. Their card-makers are survivors of human trafficking in the Philippines.

What we did

Despite their serious mission, Good Paper is known for its quirky, pun-intended style of humor. I wanted to bring that sense of fun and whimsy into the website while still optimizing for sales. And, we took moments across the site to feature their card-makers.