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LATEST ARTICLE

My approach to creative direction for the web

Sep 16, 2024

One of the hardest moments in web design is at the beginning, when you're front-loaded with making all the design decisions that make up a site's visual language.

You can make designing a website much easier if you prepare ahead of time. Start making design decisions well before you put pixels to paper.

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Sep 16, 2024

My approach to creative direction for the web

Good creative direction helps you to (1) align with the client and (2) make it easier to make design decisions.

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My approach to creative direction for the web
Jun 25, 2024

24 things that make a great marketing website

I started making websites in 2013. With each project I made mistakes and tried to learn from them. Let me share some of those learnings with you.

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24 things that make a great marketing website
Portrait of Jose Ocando

About Jose

I'm a self-taught designer. Around 2013 I started learning design by watching tutorials on YouTube, lynda.com, and later on Skillshare.

Having been educated online, I enjoy giving back by sharing thoughts about the principles I've learned and the systems I've developed.

Thank you for reading.

Contact me

a.jose.ocando@gmail.com