Work
Sep 8, 2024

Aspect

A revitalized brand for a new industry defining tool

Project overview

About the organization

Since 1973, Aspect has been the industry leader in "Workforce Engagement Management." In 2024, they launched an innovative tool called WorkforceOS that takes everything they've learned from their deep experience and combines it with the latest improvements in product design.

What I did

Before I joined, the Aspect brand team created a beautiful new brand for Aspect. The brand is an artful mixture of retro inspired elements and modern design choices. Capped with a beautiful color palette of pinks, purples, and neutrals my work involved extending the brand, designing the marketing site, and developing it in Webflow.

All work

X
Aspect
MASTRY
Overflow
Whiteboard
Steam Logistics
Greenhouse
Climate Neutral
Good Paper
Support Ninja
Happy Valley Farms
New Story
aro
TED
allwhere
Aggregate Singularity
Intellicheck